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Slow-motion serve, racquet crest catching the light
AI Spec Commercial — 2026

Match Point

Client

Lacoste

Year

2026

Services

Creative Direction, AI Filmmaking, Sound Design

A speculative commercial imagining Lacoste on the baseline — heritage tailoring meets the speed of the modern game.

Concept

We treated the court as a runway. Every frame was built around the crest: on a collar, on a racquet string, on the chalk line itself — reframing tennis whites as performance couture.

Symmetrical wide of the show court at golden hour, full stands behind the baseline
Overhead shot of a player mid-serve beneath an oversized crested tennis ball
Close-up of a wooden racquet and ball held at the baseline, crest on the wristband
Credits
  • Creative DirectionYasha Belkin
  • AI FilmmakingYasha Belkin
  • Sound DesignYasha Belkin
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