AI Spec Series — 2026
By Hand
Client
Ralph Lauren
Year
2026
Services
Creative Direction, AI Filmmaking, Art Direction
A speculative Ralph Lauren series built three times over — in needle-felted wool, in polymer clay, and in cut paper. Same brand, same motif, three different pairs of hands.
Concept
One rule holds the set together: the cream cable-knit and its polo rider appear in every piece, and the material has to be the idea rather than a filter laid over it. The felt piece is literally stitched, the clay one is sculpted on a Tuscan road, and in paper an espresso cup becomes the golf hole. Each material gets exactly one verb — stitch, sculpt, drop — because two pieces sharing an action would read as repetition instead of range.
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Credits
- Creative DirectionYasha Belkin
- AI FilmmakingYasha Belkin
- Art DirectionYasha Belkin