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Needle-felted navy polo rider walking across a cream knit sweater, mallet on his shoulder
AI Spec Series — 2026

Ralph Lauren in Different Styles

Client

Ralph Lauren

Year

2026

Services

Creative Direction, AI Filmmaking, Art Direction

A speculative Ralph Lauren series built three times over — in needle-felted wool, in polymer clay, and in cut paper. Same brand, same motif, three different pairs of hands.

Concept

One rule holds the set together: the cream cable-knit and its polo rider appear in every piece, and the material has to be the idea rather than a filter laid over it. The felt piece is literally stitched, the clay one is sculpted on a Tuscan road, and in paper an espresso cup becomes the golf hole. Each material gets exactly one verb — stitch, sculpt, drop — because two pieces sharing an action would read as repetition instead of range.

Macro of an embroidery machine needle stitching thread into knitted fabric
Clay stop-motion — a green roadster on a Tuscan dirt road, cream knit strapped to the luggage rack
Polymer clay diorama of a countryside road winding toward a hilltop villa, roadster mid-journey
Paper-cut flat-lay — a golfing figure swings toward an espresso cup standing in for the hole
Paper-cut golfer mid-follow-through against a flat kraft background
Layered paper-cut fashion figure in a camel coat and wide-leg trousers
01 / 06
Credits
  • Creative DirectionYasha Belkin
  • AI FilmmakingYasha Belkin
  • Art DirectionYasha Belkin
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